| Oct 1997 – Present |
Freelance Web Design |
Menlo Park, CA |
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Web Consultant
Providing Web site design and development for small businesses and individual clients. |
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Conduct analysis of company and end-user needs through client consultation, competitive analysis and user analysis. |
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Propose site architecture and user interface design with wire frames and prototypes using Dreamweaver, Photoshop and ImageReady. |
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Design mock-ups to show look and feel of web site design. |
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Provide small businesses and individuals with Web site design services including:
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Web design and development using hand-coded HTML, JavaScript, DHTML, Cascading Style Sheets, Photoshop, ImageReady and Dreamweaver |
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Mock-ups and prototype creation |
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Internet Marketing including email campaigns |
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Web site optimization including cross-browser compatibility, search engine optimization, and image optimization |
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Logos and corporate identity design |
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Convert audio from CD or cassette to MP3 audio files |
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Convert video from VHS to digital video for QuickTime use |
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Interactive PDF creation using Acrobat |
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Copy editing |
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| Feb 1999 – Nov 2001 |
Success Factors/Austin-Hayne Corporation |
San Mateo, CA |
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Web Manager
Designed Web sites, deployed email campaigns for software start-up company. |
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Developed and implemented Internet web site through two successive corporate image overhauls. Development included creating mock-ups using Photoshop and prototypes using Dreamweaver. Received feedback from company executives and employees to create final site. During second overhaul, used feedback data and analyzed user needs to improve overall site while maintaining corporate identity.
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Developed HTML prototype for employee performance software application that was used as a sales tool to demonstrate product functionality. |
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Successfully generated sales leads by creating two HTML guided tours for company’s major product line. |
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Developed Intranet Web site plan based on analysis of employee needs which were determined by conducting one on one interviews and surveys. The Intranet was designed using Photoshop, HTML, DHTML, JavaScript, and CSS while using staff to conduct additional user surveys and constantly improve site. It assisted employees in their daily work by providing benefits information, request time off form, searchable company phone list, calendar of company events with related images and other internal company information. |
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Developed 1:1 marketing systems that mined customer-submitted information and leveraged it into multiple targeted email campaigns including joint marketing efforts with partner companies.
- Results were increased sales and improved ROI even during sales force reduction. |
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Provided creative services to Marketing Department using Adobe Illustrator, Photoshop and Quark Express to produce print media for all products including CD covers and labels, software manual covers, quick reference cards, data sheets and other corporate collateral. |
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Presented Web statistics report at weekly meetings detailing visitor volume, origination, duration and behavior on the Internet Web site.
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| Aug 1998 – Feb 1999 |
Austin-Hayne Corporation |
San Mateo, CA |
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Web Software Quality Assurance Manager
Led QA department in testing Web-based application interface for employee performance software. |
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Worked with cross-functional teams of product managers, development engineers, and user interface designers to develop test plans for Web-based software. |
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Coordinated projects with testers and acted as liaison between QA and development engineers. |
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Designed and executed usability tests for Web-based software product using staff as test subjects. |
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Designed and maintained a bug tracking database with FileMaker Pro and created a Web-based version of the database for easy access.
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| Dec 1997 – Aug 1998 |
Palm Computing/3Com |
Mountain View, CA |
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QA Test Engineer, Test Lead
Tested Palm III hand-held computer and was Test Lead for Palm III upgrade product.
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Functional, ad-hoc and regression testing of Palm III hand-held device. |
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Tested Palm’s compatibility with Windows desktop software. |
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Prepared bug reports, created test cases, developed QA plans.
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| May 1995 – Nov 1997 |
Apple Computer, Inc. |
Cupertino, CA |
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QA Test Engineer, Test Lead
Ensured quality of Macintosh hardware and software as a black box tester and Test Lead. |
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Functional testing and ad-hoc testing of Macintosh software & hardware to verify compatibility with new products. |
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Reported bugs, created test plans, wrote and reviewed test guidelines. |
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Created database with FileMaker Pro for tracking tests and test hardware. |
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Led Product Integration Quality team in testing several successful products, including software testing for Apple monitors and scanners, processor upgrade card for PowerMac, and the Macintosh G3.
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